Malcolm

Insurance infrastructure was built for forms and humans, not AI agents. AI outputs are probabilistic, but insurance systems require structured data with certainty.

Enable AI insurance journeys safely and compliantly.

Malcolm connects AI agents like ChatGPT to insurer pricing and underwriting systems - turning conversations into compliant quote and bind transactions.

ChatGPT
chatgpt.com

What can I help with?

Ask anything

ChatGPT can make mistakes. Check important info.


Backed by Founders Factory

Founders Factory


That's why we built Malcolm. A compliance layer between AI agents and insurer systems - so every request is translated, every transaction is monitored, and every quote meets regulatory standards.

ChatGPT
ChatGPT
Claude
Claude
Gemini
Gemini
MalcolmCompliance Layer
Policy Admin
Underwriting
Claims

What Malcolm enables

Malcolm doesn't just help you stay compliant - it unlocks entirely new capabilities, too.


chatgpt.com
Can you get me a home insurance quote for my 3-bed semi?

Of course! I found 3 options based on your details. Here are the best quotes:

MalcolmYour Home Insurance Quotes
Malcolm

HomeShield Plus

Comprehensive cover

Buildings & contents
Legal protection
Home emergency cover
Accidental damage

£42.99

per month

Select Quote
Malcolm

SafeNest

No-middleman pricing

Buildings & contents
Home emergency cover
Flexible excess options
Accidental damage

£38.50

per month

Select Quote
Malcolm

CoverRight

Multi-policy discounts

Buildings & contents
24/7 claims line
Accidental damage
Home emergency cover

£35.99

per month

Select Quote

Select a quote to continue to purchase on the insurer's website.

New distribution channels

Open your products to AI agents, chatbots, and modern platforms - reaching customers wherever they are.

Connect to ChatGPT, Claude, Gemini, and any AI platform via a single integration

Headless APIs and generative UI components for flexible deployment

Real-time quote and bind workflows across every connected channel

Automatic payload translation between AI formats and insurer endpoints


compliance.trymalcolm.com
RuleRegionStatus
Financial advice disclaimerAU
pass
Product disclosure statement linkAU
pass
Cooling-off period noticeAU
pass
Advice boundary respectedAU
warn
Premium breakdown shownNSW
pass
Complaints process disclosedAU
fail
4/6 passed2 flagged

Compliance Monitoring

Make sure your AI storefront stays compliant, on every channel, at all times.

Real-time checks on mandatory disclosures, legal text, and advice boundaries

Per-jurisdiction rules that adapt as regulations evolve

Cross-model consistency scoring across every platform

Gate enforcement for multi-step quoting and escalation workflows


analytics.trymalcolm.com

Sessions

24,312+12.4%

Quotes

8,741+8.2%

Bound

2,156+15.7%
Chat Sessions24,312
Quotes Started14,20858.4%
Quotes Completed8,74135.9%
Policies Bound2,1568.9%

AI app analytics

Track how AI-driven channels convert, quote, and bind - with full visibility into every transaction.

Conversion funnels from chat to quote to bind across every AI app

Per-platform breakdown of volume, pricing, and drop-off rates

Real-time monitoring of hallucination rates and data accuracy

Exportable reports for underwriting, compliance, and distribution teams


chatgpt.com

Output control

Shape how AI platforms answer questions about your products - grounded in your own knowledge base, not the model's best guess.

FAQ search tool allows LLMs pull answers directly from your knowledge base

Responses grounded in approved content - reducing hallucinations and off-brand messaging

Update your FAQ anytime and every connected AI platform reflects the change immediately

Full audit trail of which FAQ entries were used to inform each customer interaction


Stay compliant as regulations evolve. GDPR, the EU AI Act, DORA. Whatever the requirements, Malcolm helps you keep up.

GDPR
EU AI Act
ISO
27001
ISO

Integrate with existing systems. Connect directly to your core policy admin, pricing, and underwriting systems without ripping and replacing.

Legacy connectors
Canonical schemas
PII & encryption
Field normalisation
Policy Admin
Underwriting
Claims
MalcolmProtocol
Based on your property details, here's a homeowner quote for your 2,300 sq ft home in South Lake Tahoe…

The A2A Manifesto

The industry needs shared
principles for AI distribution.

Malcolm is built on a set of principles we believe the whole industry should work to. AI agents will quote and bind insurance policies - but today, there are no standards for how they should behave. We wrote the Agent-to-Agent Manifesto to change that, and we're asking the industry to sign it.


FAQ

Frequently asked questions

01

02

03

04


Blog

Latest from the blog

Insights on AI-powered insurance distribution, compliance, and the future of embedded insurance.


Get Started

Ready to unlock AI distribution?

See how Malcolm can help you distribute insurance through AI agents & LLMs - compliantly, at scale.

API online|Live in one day
API request
$ curl -X POST /v1/quote \
  -H "Authorization: Bearer mk_live_..." \
  -d '{
    "product": "home_insurance",
    "postcode": "M20 2JL",
    "rebuild_cost": 350000,
    "contents_cover": true
  }'

{
  "status": "quoted",
  "provider": "Aviva",
  "product": "Home Insurance",
  "premium": "£24.80/mo",
  "buildings": "£350k",
  "contents": "£50k",
  "checkout_url": "https://checkout.
    trymalcolm.com/q/abc123"
}
2 endpoints · 1 API key200 OK
AI Insurance Assistant
JC
I need home insurance for my 3-bed in Manchester.
AI
Here's your best quote from Aviva:
Aviva Home Insurance£24.80/mo
Buildings£350k
Contents£50k
Complete Purchase →
Type a message…
Drag to compareChat vs API